· How might we design a marketplace platform for home renovation products and services that meets the needs and expectations of consumers and professionals in the building materials industry in Turkey?

· How might we make it easy for consumers to find and purchase the products and services they need for their home renovations through a user-friendly and intuitive product?

· How might we address the pain points and challenges faced by consumers and professionals during the home renovation process?

· How might we enable seamless communication and collaboration between consumers, professionals, and the Eczacıbaşı Building Materials group on the platform?

· How might we increase the reach and sales of the Eczacıbaşı Group’s brands by providing them with a new channel to connect with potential customers?

· How might we establish the new marketplace platform as a trusted and reliable source for home renovation products and services in Turkey?

The goal of this project is to understand consumer needs and challenges during home renovations and to design a new mobile app and responsive web platform based on the findings.

I led the team in analyzing local and global product examples through a benchmark study. This allowed us to learn about the primary functions of products in the market.

Main Functions titles;
· Home page · Filtering · Product Detail · Shopping Cart · Check Out · Inspiration

· Offering the service in customizable packages (Vivense Touch)
· Bundling items for purchase (IKEA)
· Providing a technical document download option (VitrA)
· Allowing customers to share products with others (Koçtaş)

· Estimated delivery time displayed (Koçtaş)
· Option to purchase assembly package (Koçtaş)
· Order summary with product total, shipping cost, and applied discounts (Trendyol)

I led the team to review users’ comments about Eczacıbaşı Group’s existing brands and competitors. We aimed to learn the pain points of users who use products of Eczacıbaşı brands and their competitors.

Netnography findings titles;

· Inspirational Content · Commission Rates · Product and Service Warranty · Expert Support · Service Fee

· Users are hesitant to seek professional advice because the price is unknown and may be high. They are looking for ways to make it more affordable.

· Inspirational decoration contents increase the motivation of the user.

· Being exposed to different decoration suggestions makes users want to make changes.

I conducted a Customer Journey Map to gather insights from both strategy research and our own research. I played a key role in deciding which titles to organize the findings under and identified the problems that users experience at various stages of their journey. I also identified pain points that can be addressed through design and identified issues in the overall user experience journey.

· Those who consider themselves semi-professional

· Those who rely on professionals

· “Home sweet home” type

· 1 in 2 people say it is very difficult to find a professional they can get good service from

· Not knowing where to start

· Indecision in aesthetic and financial matters

· Professionals who do not complete work on time and extend the remodeling time

· Having to buy different materials from different suppliers

· Irresistible craftsmen or architect

· Those who act according to the situation

· Process Manager

· Difficulty in finding customers and falling demand with the pandemic

· Unable to find the desired products and problems in the transportation process

I pioneered the generation of different ideas as a team by creating idea cards and organizing workshops within the team. I also held workshops with the customer. Before creating the wireframes, I determined the main functions that will create the UX concept in order to mature the solution proposals.

“Architect Influencers” and “Digital Showroom” were the prominent concepts we reached at the end of this process.

I created an information architecture that includes a user flow of generated ideas and agreed functions. Before producing the wireframe, I carried out this work to determine the main framework of the product. I took the first decisions about the main functions that will form the UX Concept and their relationship with each other. Afterwards, we started to discuss the manufacturability constraints with the client’s software team through this study.

Functions included in the flow;

Home page · Inspiration · Categories · Favorites · Search · Product Listing · Product Detail · Checkout · Shopping Cart · Architect’s Profile & Projects · Service Packages · Workshops & Events · Matching the Architect Quiz

I reviewed the brand identity document and created the elements to be used for the UI. Before doing UI work, I determined the boundaries suitable for corporate identity.

I led the team in the preparation of the prototype of the product whose visual experience was completed and in the preparation of the test plan. This was the most exciting stage to validate the design by bringing the basic functions of the product to the user. I completed the prototype to perform usability testing of the product.

Pages included in the test;

Home Page · Inspiration Page · Architecture Service Page · Product Detail Page · Shopping Cart · Checkout

6 Individual Users · 6 Professional Service Users · Total 12 participants

From the creation of the first drafts in the Ideation step, I have progressed in close contact with the software developers in the client team. I have progressed by always considering the modularity and manufacturability of the designs, which we have completed with the MVP approach. With the completion of the main screens, the development process started and I delivered other features through Figma in accordance with the plan.